Urban Wear’s Sales Skyrocket by 39% after collaborating with Glocify
Glocify resolved scaling challenges by seamlessly migrating Urban Wear to Shopify Plus, ensuring a flawless customer experience.
Urban Wear’s Success Story
Urban Wear is a leading player in the Australian streetwear fashion scene, dedicated to bringing the latest streetwear trends to the forefront. Established in 2007, Urban Wear embarked on its journey with a clear vision: to make streetwear fashion accessible to the people of Brisbane and beyond. Since then, we’ve grown to become one of the top
destinations for streetwear fashion in Australia.
In 2011, Urban Wear expanded its horizons by venturing into the online realm, aiming to deliver high-quality streetwear fashion not only to its Australian clientele but to fashion enthusiasts worldwide. This strategic move allowed us to share our passion for urban fashion with a global audience.
Challenges
Their eCommerce Platform was facing the following challenges:
Outdated Design: Since they started so early, their website design had remained rooted in the past, which posed a challenge in captivating their target audience, particularly the younger generation who seek modern and appealing aesthetics.
Outdated Technology: Their website was built with outdated technology. Their website faced frequent outages due to a surge in traffic during limited drops.
Limited SEO Optimization: The old version of the website fell short of the latest SEO standards, grappling with issues such as an ineffective URL structure, unwieldy image files causing sluggish loading times, and poor meta tags. Consequently, the website faced difficulties in achieving favorable search engine rankings.
Solutions
We kicked off the project with a virtual meeting with the client to gain insights into their target market, key challenges, and their future plans. Apart from this, we sought essential scaling requirements from the client while delving into their vision.
Shopify Plus: After analyzing all the challenges, we finalized Shopify Plus for the eCommerce Store. This solved the following key issues:
- Outages during High Traffic Surge due to Limited Drops
- Custom Checkout designed for speed and ease of use
- Lightening fast performance of the website
Store Revamp: Following our productive brainstorming session, we identified key challenges faced by the client:
- Crafting an engaging design language that resonates with the younger audience.
- Ensuring seamless navigation across both mobile and desktop platforms.
- Prioritizing speed and responsiveness for an optimal user experience.
- The website should be search engine friendly
Based on the above feedback, we shared multiple iterations of designs and finalized the layout as per the client’s feedback.
Speed Optimization: We meticulously optimized our website for lightning-fast speed, a transformation that has substantially elevated the overall customer experience. This enhancement not only led to a decrease in bounce rates but also heightened customer
satisfaction. Today, every element loads with lightning speed, guaranteeing a seamless and enjoyable browsing experience for our valued customers.
Results
⚡️ ⚡️ Increase in Website Performace ⚡️ ⚡
📈 🌱 39% increase in Sales Revenue 📈 �
