A Strategic Redesign Boosting Sales by 31%
From Drop Rates to Skyrocketing Sales: Glocify’s Strategic Approach Helps Pet Parents Increase Sales by 31% !
20%
Increase in Average
Website Speed
33%
Decrease in Customer
Drop Rate
31%
Increase in Sales
Revenue
2X
Increase in Customer
Satisfication
Pet Parents® Success Story
Pet Parents is a revolutionary company that has made a significant impact in the pet care industry since its inception. Founded in 2017, this innovative brand has quickly become a household name for pet owners seeking high-quality pet care products. With a mission to provide pets and their parents with thoughtful, practical, and sustainable solutions, Pet Parents has earned a loyal following among animal lovers
Pet Parents specializes in creating and delivering a wide range of pet care products designed to make life better for both pets and their owners. The company’s product lineup includes Washable Dog Diapers, Washable Belly Bands, Reusable Pads, and other pet-friendly essentials. They have gained recognition for their dedication to crafting eco-friendly and sustainable products that minimize the environmental impact, further emphasizing their commitment to responsible pet care.
Challenges
Their eCommerce Platform was facing the following challenges:
Outdated Design: In the past, Pet Parents had a design that wasn’t user-friendly. Their website used an old theme that was only 1080 pixels wide, making it look outdated. Plus, the user interface (UI) was cluttered and not easy to navigate.
Enhanced Website Speed: The website’s theme hadn’t been updated for a while, and this caused problems. It made the website slow and caused issues for customers trying to use it effectively.
Limited SEO Optimization: The previous version of the website didn’t meet modern SEO standards. It had issues like an inefficient URL structure, large image files that slowed it down, and meta tags that weren’t optimized. As a result, the website struggled to perform well in search engine rankings.
Surge in Website Traffic: During the holiday season, the website experienced a significant increase in visitor numbers. However, the website’s slow and outdated code structure caused it to load at a snail’s pace, creating a frustrating user experience.
Solutions
Store Revamp: Our dedicated team embarked on a store redesign journey, breathing new life into its appearance, and aligning it seamlessly with the brand identity and the target audience’s preferences. This transformation led to a cleaner, clutter-free store environment. In addition, we introduced engaging videos and dynamic content to product pages, elevating interactivity.
This strategic enhancement empowered customers to make informed decisions, resulting in a 33% reduction in the store’s bounce rate.
Code Optimization: Our team embarked on a code optimization journey, creating a custom reusable section that streamlined code utilization across multiple pages. Through rigorous refinement, we optimized the theme by eliminating superfluous components, resulting in a well-structured and organized codebase.
Reduction in Programming Cost: We developed user-friendly custom sections, empowering the administrative team to effortlessly modify images and text, slashing substantial programming costs for the customer.
Speed Optimization: We fine-tuned our website for lightning-fast speed, an enhancement that significantly elevated the customer experience. This not only reduced bounce rates but also amplified customer satisfaction. Now, every element loads with lightning speed, ensuring a seamless and enjoyable browsing experience for our customers
Results
⏳ ⏱️ Saved our 250 Hours of Development Cost with easy-to-edit sections ⏱️⏳
⚡️ ⚡️ Increase in Website Performace ⚡️ ⚡
📈 🌱 31% increase in Sales Revenue 📈 �
