Top 11 Social Media Management Tools for Startups
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According to Statista, 92% of marketers rely on social media to find business leads & extend their business. With more than half of the world’s population active on social media, without a doubt, social media has turned out to be the real ‘Gold mines’ for businesses.
58.4% of the world’s population is active on social media. People spend 2 hours and 27 minutes daily on social media (January 2023).
As the world of social media continues to evolve, so do the tools that help businesses manage their presence on various platforms. If you want to be successful on social media, it’s important that your posts get noticed. That’s where a good tool comes in!
While there are many different options available, not all of them are created equal. In order to leverage this epic potential of social media platforms, you need to gear up with some smart tools. Tools – that make your journey on social media easy, smart & super productive.
To help you choose the right Social Media Management Tools for Startups, we’ve compiled a list of the 11 best options for 2023. Here is our shortlist:
Here Are The Top 11 Social Media Management Tools For 2023:
- Hootsuite – Best for SMBs & Enterprise
- SocilaPilots – Best for SMB, Agencies & Enterprise
- Buffer – Best for SMBs
- eclincher – Best for SMB, Agencies & Enterprise
- CoSchedule – Best for Enterprise
- Sprout Social – Best for Agencies & Medium-Sized Businesses
- OnlyPult –Best for SMBs
- Agorapulse – Best for SMBs & Agencies
- SocialHub–Best for Solopreneurs & Small Businesses
- Sendible – Best for Agencies
- Loomly – Best for Solopreneurs & Small Businesses
What is Social Media Management Tool & Why Do You Need to Incorporate it?
Social media management tools are software platforms that help businesses and individuals manage their social media accounts. Plus, social media management tools offer various features, but some of the most common ones include scheduling posts, analyzing analytics, managing direct messages, and more.
Why is Social Media Management Software Paramount in 2023
- Investing in a social media management tool is smart if you’re looking to save time and grow your social media following – without denting your budget.
- Secondly, scheduling posts is a great way to ensure that your content is being published consistently, even if you don’t have time to log in and post daily.
- Analytics tools help you track how well your content performs, so you can see what’s working and adjust your strategy accordingly.
- And finally, managing direct messages can be a huge time-saver, especially if you’re dealing with a high volume of messages. In such case, social media marketing tools can help you quickly respond to messages and keep track of conversations.
To help you out, we’ve put together a list of the best social media management tools, along with a rundown of their key features. So whether you’re looking for a platform that offers scheduling, analytics, or something else, we’re sure you’ll find a tool on this list that’s perfect for your needs.
Hootsuite – An All-In-One Platform For Social Media Management
HootSuite: A Quick Snippet
Free trial: 30 days
Price: Limited Free plan. $49-$129+ per month billed annually. The base level includes 1 user license and 10 social profiles—35 Social accounts on Business plans.
Why you must include it: With 18 million users, HootSuite comes with a super easy-to-use interface, backed with the latest technologies to provide features like – auto-scheduling, responses, and analytics, bringing messages from Facebook, Instagram, Twitter, LinkedIn, YouTube, and Pinterest into a single powerful roof.
Ideal for: All levels of business, including startups & freelancers.
Platforms: Facebook, Instagram, Twitter, LinkedIn, YouTube, & Pinterest
G2 Ranking: 4.1 out of 5
Descriptions
Beloved by over eight hundred Fortune 1000 companies, HootSuite is one of the most popular social media management tools with stunning features. The integrated platform lets you monitor up to 35 social media accounts and is one of the most practical & affordable options in the market. HootSuite offers you one single dashboard for all your accounts!
On top, the tool comes with some impressive key features such as bulk post scheduling, multiple account monitoring, team approvals, and paid social media management with an advertising credit to streamline your social activities smartly.
How can Hootsuite improve your social media campaigns?
- Limitless number of post planning & schedule
- Bulk postings
- Interfaces up to 35 online entertainment accounts
- Scheduled messages to secure the answer cycle
- Ad campaign management
- Free courses to further develop your social marketing campaigns
- Coordination with Slack to share posts and team up with colleagues via social media
You can learn more about HootSuite here.
SocialPilot – A Mind-Blowing Social Media Scheduling & Analytics Tool for SMBs & Agencies
SocialPilot: A Quick Snippet
Free trial: 14 days
Price: $50/month – $150/month, billed annually
Why you must include it: The popular social media scheduling and analytics tool, SocialPilot is big talk in the modern innovators’ world for its exceptional features. The all-in-one integrated platform lets you manage up to 50 accounts simultaneously at an amazing price offer. The offering also includes – Native mobile apps for iOS and Android, Content curation and discovery tools, Team Collaboration, customer scheduling, and so much more.
Ideal for: All-size organizations, including startups
Platforms: Twitter, Facebook, Tumblr, LinkedIn, Instagram, Vk, Google My Business, Pinterest, Xing & YouTube.
G2 Ranking: 4.3 out of 5
Descriptions
Imagine a dashboard that allows you to track up to 50 accounts in a single frame? Isn’t it quite impressive? Powered by some exceptional features and modern technologies, SocialPilot is a big name in the digital world with some giant brands such as Walmart, Repower, Compass, Automattic, and the ACLU in its client history. Incorporate this super smart tool in your technology arsenal to drive better page exposure, CTR, and overall performance.
Key Features
- Trial Begins Immediately
- No CC Required
- Change Plans Anytime
- Cancel Anytime
- Reporting/Analytics
- Campaign Management
- Customizable Branding
- Content Management
- Engagement Tracking
- Social Media Integration
- Calendar Management
How can SocialPilot improve your social media campaigns?
- You can customize post scheduling to send personalized messages to drive better user engagement.
- Social Inbox assists you with dealing with your social messages, notices, and answers to them from one spot.
- Group Collaboration helps welcome your colleagues to one dashboard.
- Mass planning permits clients to plan up to 500 posts.
- See what content is scheduled for which account through the virtual entertainment schedule.
- Smart Social media analytics for deep insight and performance analysis.
- Local portable applications for iOS and Android permit clients to plan and oversee content from cell phones.
- Content curation and revelation instruments empower clients to gather new happy thoughts for social media.
You can learn more about SocialPilot here.
Buffer –A Social Media Tool For Busy People!
Buffer: A Quick Snippet
Free trial: 14 days
Price: $72/month – $1440/month, billed annually
Why you must include it: Custom Schedule for Each Platform, plan content, Buffer browser extension
Ideal for: All-size organizations including startups
Platforms: Twitter, Facebook, Instagram, Instagram Stories, Twitter, LinkedIn, Hacker News, Reddit & Pinterest
G2 Ranking: 4.3 out of 5
Descriptions
Trusted by millions of brands, Buffer is perhaps the biggest social media management tool in the market. With Buffer, managing your social media content has never been easier. Packed with some jaw-dropping features, the tool lets you build your brand organically on social media – that too without breaking your account.
Moreover, you can easily automate your marketing efforts across various platforms like Instagram, Facebook, Twitter, Pinterest and more even with just one click. What’s more; it has a browser extension and also lets you curate content on the web. You can also upload videos and GIFs, and even create your own images using its built-in image creator.
In short, if you own a startup and do not wish to spend much on your marketing needs, Buffer offers an extensive range of mind-blowing features for zero cost.
To know more about Buffer, tap here.
eClincher – Best in Class Social Media Management Tool
eClincher: A Quick Snippet
Free trial: 14 days
Price: $59/month, billed annually
Why you must include it: Auto-post with smart queues and RSS feeds, A media library for images, and a search for social media influencers.
Ideal for: All-size organizations, including startups
Platforms: Google My Business, Twitter, Facebook, TikTok, Instagram, Instagram Stories, Twitter, LinkedIn, YouTube, Reddit & Pinterest, Google Analytics, and many more integrations.
G2 Ranking: 4.3 out of 5
Descriptions
eclincher is a powerful and easy-to-use solution that helps users get the most out of their social media presence. With eclincher, users can connect all their accounts in one place, schedule and publish posts, boost and advertise content, view their plan in a visual calendar, auto post with smart queues and RSS feeds, listen and monitor their social and web presence, manage and reply to messages, comments, mentions, and more from one inbox.
eclincher also provides users with Reputation management, live analytics, and custom reporting so they can track their progress and success. And with team collaboration features, eclincher makes it easy for users to work together to achieve their social media goals. Summing up, eClincher is a game-changing tool for effective social media marketing.
How can eClincher improve your social media campaigns?
- Firstly, eClincher is a powerful tool that can help you improve your campaign performance. With eClincher, you can manage your campaign more effectively and efficiently.
- Additionally, eClincher provides you with insights and analytics that can help you optimize your campaign strategy. As a result, you can achieve better campaign results and improve your overall campaign performance.
To know more about eClincher, tap here.
Coschedule: Centralize All Of Your Blog And Social In One Place
CoSchedule: A Quick Snippet
Free trial: Free Forever with basic features
Price: $29/month, billed annually
Why you must include it: Auto-post with smart queues and RSS feeds, A media library for images, and a search for social media influencers.
Ideal for: All-size organizations including startups
Platforms: Facebook, Twitter, LinkedIn, Instagram, Pinterest, and Tumblr
G2 Ranking: 4.3 out of 5
Descriptions:
Renowned for its super advanced content calendar, and the all-in-one social media platform, CoSchedule is one of the leading tools with many smart features.
CoSchedule makes it easy to centralize your blog and social media in one place. This can save you a lot of time when managing your online presence. If you’re looking for a social media management tool that can help you save time and improve your social performance, then CoSchedule is worth considering. The impressive part, it comes with exciting pricing and a free forever trial with restricted functions.
To know more about CoSchedule, tap here.
Sprout Social – The most Robust and Cohesive Social Media Business Solution
Sprout Social: A Quick Snippet
Free trial: 30-Days
Price: $89/month, billed annually
Why you must include it: Customer relationship management (CRM) features, Auto-post with smart queues and RSS feeds, A media library for images, and search for social media influencers.
Ideal for: Best suited for agencies and large enterprises.
Platforms: Facebook, Twitter, Instagram, LinkedIn, Pinterest, & Google My Business listings.
G2 Ranking: 4.3 out of 5
Descriptions:
If effective user engagement is your core goal, Sprout Social can do wonders with its impressive tracking features in your social media strategies. The all-in-one social management solution lets you streamline your multiple accounts in one place. What’s more? You can know your people better with Sprout Social as it allows real-time social analytics.
Best for team management and employee advocacy, Sprout Social offers a social media management tool that is simple, yet powerful. Sprout Social is a SaaS platform designed to help businesses run their social media marketing campaigns. Additionally, it allows you to create high-performance posts, social media management, general content creation and publishing, and create sponsorship and ad campaigns
Further, this platform makes it simple to post, monitor, and schedule content to boost brand engagement, with features like targeting and analytics at your fingertips. Plus, the ability to customize posts for each audience will maximize your reach through powerful search features.
The social media management software is best suited for businesses with the budget to manage multiple social profiles and build up an engaged audience. Sprout has a quick, clean interface that makes it easy to use across multiple devices.
Know more about Sprout Social.
OnlyPult – One Platform To Work With Social Media
OnlyPult: A Quick Snippet
Free trial: 7-Days
Price: $15/month, billed annually
Why you must include it: content calendar, Auto-post, bulk scheduling, a media library for images, and search for social media influencers.
Ideal for: Best suited for agencies and large enterprises.
Platforms: Facebook, Twitter, Tiktok, Instagram, LinkedIn, Pinterest, & Google My Business listings.
G2 Ranking: 4.3 out of 5
Descriptions:
OnlyPult is a leading free social media management tool that supports over a dozen of the most popular social platforms. OnlyPult is unique from many other social media management tools on this list as it allows for team collaboration. This means that multiple team members can log in and manage the tool, making it perfect for larger organizations.
Thus, if you’re looking for a social media management tool that can help you save time and publish your content across multiple platforms, then OnlyPult is a great option for you.
Tap here to know more about Onlyput.
AgoraPulse –Take Control of Your Social Media
AgoraPulse: A Quick Snippet
Free trial: 15-Days
Price: $99/month, billed annually
Why you must include it: Expensive, Facebook contest apps, Limited images in the asset library, advanced features restricted to higher plans
Ideal for: Best suited for agencies and large enterprises.
Platforms: Facebook, Twitter, Tiktok, Instagram, LinkedIn, Pinterest, & Google My Business listings.
G2 Ranking: 4.3 out of 5
Description:
AgoraPulse is a social media management platform that helps businesses effectively manage their social media presence. Most important, it offers all the features of a traditional social media management platform, such as scheduling, responding, and reporting. In addition, AgoraPulse also has unique features such as competitor analysis and Facebook contest apps. These features make it an affordable and effective solution for businesses of all sizes.
AgoraPulse is an ideal solution for businesses that want to effectively manage their social media presence and engage with their audience.
Know more about AgoraPulse, here.
SocialHub – World’s Simplest Social Media Management Software
SocialHub: A Quick Snippet
Free trial: 14-Days
Price: $99/month, billed annually
Why you must include it: Smart Inbox, Analytics, Monitoring, and Publishing, Team Collaboration
Ideal for: Best suited for agencies and large enterprises.
Platforms: Facebook, Twitter, Tiktok, Instagram, LinkedIn, Pinterest, & Google My Business listings.
G2 Ranking: 4.3 out of 5
Description:
SocialHub is a great tool for managing your social media presence and keeping track of your team’s performance. If you’re looking for an all-in-one solution, SocialHub is definitely worth considering. It provides users with content insights to show you how your content is impacting your audience. This way, you can always find out which content is performing the best and make changes accordingly.
Know more about SocialHub here.
Sendible – Manage All Your Platforms In One Place
Sendible: A Quick Snippet
Free trial: 14-Days
Price: $29/month for the entry-level plan, which supports up to 12 social profiles (for agencies, $99/month with up to 500 social profiles)
Why you must include it: Smart Inbox, Analytics, Monitoring, and Publishing, Team Collaboration
Ideal for: Best suited for agencies and large enterprises.
Platforms: Facebook, Twitter, Tiktok, Instagram, LinkedIn, Pinterest, & Google My Business listings.
G2 Ranking: 4.3 out of 5
Description:
Powered by some exceptional features like -Unified social inbox, smart social media calendar, and Custom social media reports – this fully integrated tool is designed to streamline the complexity of content planning and publishing. Bulk post, content plan, and team collaboration – all in one single tap.
Social media management can be infuriating, especially when you’re still new to social networking. With the powerful, easy-to-use social media management tool Sendible, it’s never been easier to schedule and send content across your networks. With a simple drag-and-drop interface, you can create posts for your channels in bulk and assign conversations along with suggested times for publication. Collaboration is key with this tool; not only do you have the option of scheduling posts, but also creating Smart Posts with schedulers that automatically update on their own.
Importantly, Sendible recommends optimal times for publication so that you can share content that will get the most engagement out of your readers’ feeds. And with integrations with Google My Business or Pinterest, we can even add links to external stores in 24 hours or less!
Brownie point, it comes with a jaw-dropping price of $99/month.
How can Sendible improve your social media campaigns?
- All-in-one platform for managing your social media presence.
- Support for all major social networks. Powerful publishing functionality to help you quickly craft quality content.
- You can draft posts for various accounts from the same interface.
- Customize details of the messaging to match each channel.
- Queue posts to publish in a specified sequence with granular control over timing and frequency.
- Set up auto-posting rules to automate some or all of your social media publishing.
- Monitor social media activity with the built-in listening tools.
- Integrated reporting system to help you track your progress and results.
Learn more about Sendible here.
Loomly –Collaborate, Publish, Measure. All In One Place.
Loomly: A Quick Snippet
Free trial: 15-Days
Price: $76/month for the entry-level plan, which supports up to 20 social accounts with 6 members
Why you must include it: Smart Inbox, Analytics, Monitoring, and Publishing, Team Collaboration
Ideal for: Best suited for agencies and large enterprises.
Platforms: Pinterest, Facebook, Twitter, LinkedIn, Google My Business, Instagram, Youtube, TikTok, Snapchat, and more.
G2 Ranking: 4.3 out of 5
Description:
Packed with impressive analytics, collaboration, and publishing features, Loomly is a social media management tool popular as a ‘brand success platform.’
Loomly is a new social suite that helps you create, share, and curate engaging content in one simple place. The suite includes everything you need to manage your social media presence so you can focus on serving your customers.
All in all, Loomly is a social media management tool that is perfect for solopreneurs and small businesses. While it lacks some features larger businesses prefer, Loomly’s core focus on content creation eliminates many of the other issues usually associated with such a solution. Further, it offers a visual calendar feature and social suggestion feature to assist in curating strategy, but lacks influencer search options.
If your business is really built around creating custom content for social media, then Loomly might be worth further consideration. The platform lets you manage, control, and analyze several social accounts and paid advertisements in one screen. Perfect for small businesses or individuals who wish to boost their social presence, Loomly provides an extensive range of content integration features at a tremendous cost.
Best Features:
- Team collaboration
- Custom social media calendar
- ReQueue to autofill your posting schedule
- Integrates with multiple tools
- Bulk scheduling
- Social campaign templates
- Real-time reports generating
Learn more about Loomly here.
Methodology We Used For Listing
In order to provide your with best tools, we evaluated the tools based on their features, pricing, ease of use, customer support, and reviews from experts and users. Here’s our methodology:
Features: We looked at the features offered by each tool to see if it has everything you need to manage your social media accounts effectively.
Pricing: We checked the pricing plans of each tool to see if it is affordable for small businesses, agencies, and enterprises.
Ease of use: We looked at each tool’s user interface and design to see if it is easy to use.
Customer support: We contacted the customer support team of each tool to evaluate the quality of their service.
Reviews: We read expert and user reviews of each tool to get a better idea of its pros and cons.
Based on our evaluation, we have devised a list of the top 11 Social media tools.
Do You Have Your Best Social Media Management Tool?
Nearly 55% of consumers connect to new brands on social platforms like Facebook, Twitter &, etc.
Social media is in full swing, be it Tik Tok, Instagram, Facebook, or Twitter. People love to be on social media. And this has opened a limitless array of opportunities for businesses to accelerate their brand identity, brand extension, ROI, and more.
Social media management tools let you do it all in less time – without doing much. This is the reason more & more businesses are marching towards this trend impulsively. Are you still doing these all by yourself? You’re simply leaving your money on the table.
Get in the action and bring the power of Social media management tools to your marketing strategies and see the difference by yourself.
This post provides a comprehensive insight into the top 11 most popular and reliable social media management tools – you must outsource for better user engagement & ROI. Don’t forget to tell us what suits you best and why in the comment section!
Need more help? Get in touch with our expert social media specialists.
