Car.co.uk is the premier provider of “scrap my car” services throughout the United Kingdom. It helps with the complete car scrapping process, from instant quotes to free scrap car collection. The brand approached Glocify Technologies a few months ago with a website with low traffic and no ranking. Our digital marketing professionals helped them enjoy explosive growth with proven digital marketing strategies.
Car.co.uk now ranks first on their primary keyword, “scrap my car.” Let’s delve into their journey from being an ordinary brand to a highly recognized brand.
Challenges
Challenge 1 – The website had a low domain authority, trust flow, and domain rating.
Challenge 2 – Finding keywords relevant to car scrapping services with moderate search volume.
Challenge 3 – Designing a strategy that makes the website rank on its primary keyword, “scrap my car,” with high competition and search volume.
Challenge 4 – Drive traffic to a website with low DA, DR, and TF in a short period.
Solutions
Solution 1 – Conducted competitor analysis to understand competition and the strategy of their competitors and find highly relevant keywords to work on and rank the website.
Solution 2 – Designed a strategy to rank on keywords with moderate & high search volume using various white hat SEO techniques.
Solution 3 – Optimized their overall website, including metadata, site speed, image size, alt tags, etc. Added schema markup for better indexing and crawling.
Solution 4 – Created content that seems lucrative to search engines, provides users with information, and drives traffic while keeping keyword density and other SEO factors in mind.
Solution 5 – Built high-quality backlinks from highly authoritative websites that boost the overall website performance and boost DA.
Result:
Our proven digital marketing strategy worked well, and soon the keywords started ranking on the first page of Google SERP. Here is the screenshot:
Now, Car.co.uk ranks for 31,700 keywords. Here is the screenshot:
The backlink profile of the website started improving during the initial days. However, we’re still pushing the website and making the brand thrive. Here is the screenshot:
