The Best AI Copywriting Tools for 2024

The majority of writers were (kind of) familiar with AI copywriting tools by the time ChatGPT gained widespread popularity in 2022. OpenAI has been developing natural language processing (NLP) technologies for years. But everything changed when the excitement eventually became widespread.

So much so that it seems nearly hard to make sense of the AI copywriting software market even a year later. Every other day, a new AI tool appears on the scene. To exacerbate the situation, each of them asserts their superiority.

With all of the hoopla aside, how can you sort through the available data and select an AI copywriting tool that will be worth your money, time, effort, and copywriting prowess?

Continue reading to find out more. 

What is AI Copywriting?

The practice of creating copy for advertisements, social media, emails, scripts, banners, and websites using machine learning and natural language processing software is known as AI copywriting.

AI copywriting may appear to be nothing less than wizardry to the uninformed eye. All copywriters will, however, remind you that writing effective copy is much more than merely stringing words together. AI copywriting software, consequently, isn’t intended to supplant human writers; rather, it is meant to help them and boost their productivity by freeing them up to focus on the truly creative aspects of their job, even though it may save you a tonne of time and effort.

Let’s examine AI copywriting’s operation now that we know what it is. 

How does AI Copywriting Tools work?

NLP and machine learning technologies are used by AI copywriting tools to comprehend how people learn and write.

The only content that these copywriting bots can produce is pre-existing content from the internet. 

However, they process this data significantly more quickly than people can. AI copywriters can quickly scan and evaluate millions of web pages. AI copywriting tools can save over 100 hours of work.

However, bear in mind that there are restrictions (which we’ll talk about later). There’s no guarantee that the copy created by these bots will be 100% accurate because they reference stuff that already exists online. You will have to examine the outcomes for yourself.

But if you’re having writer’s block, using AI copywriting tools is a terrific place to swiftly come up with fresh ideas for articles.

An outline of how to create copy using AI technologies is provided below:

• Select a subject for your writing and give your copywriting tool some instructions (such as your intended tone of voice or content goals).
• Await the tool’s creation of your AI copy. 
• Verify the accuracy and intended tone of the results.

Remember as a content writer you should consider best AI tools as your companion rather than replacement. 

How can businesses use AI copywriting tools?

Even while AI copywriting tools show a lot of promise, it’s critical to understand that they are not, and probably won’t be, a panacea for all of your business writing requirements. Nevertheless, they can benefit firms greatly in a variety of ways:

AI copywriting tools as digital brainstorming companions:

• Foster creativity
• Offer fresh perspectives

Efficient identification of industry trends:

• Facilitates diverse and relevant content strategy

Crucial role in error reduction:

• Checks grammar, spelling, and potential biases
• Maintains professional image for businesses

Enhances productivity by handling repetitive tasks:

• Allows human writers to focus on complex and creative endeavors

Advertising optimization through AI:

• Platforms like Google Search Ads use AI to test and optimize ad combinations

Personalization of user experiences:

• Understands audience data
• Delves into buyer personas

Real-time suggestions for improvement:

• Seamless integration into text editors

How to Overcome AI Limitations

AI copywriting has several applications. However, it is not without limitations.

Regard it as an initial step, just like you would any other digital marketing tool. 

Consider it this way: 

You don’t become an SEO expert just because you use an SEO tool. However, it will greatly simplify your life.

What is the largest AI copy limitation? 

AI copywriting tools examine previously published work authored by humans. Next, use this knowledge to create something “new.”

This implies that the copy isn’t really an exact replica.

For this reason, it’s imperative to proofread and revise copy produced by AI systems before releasing them.

However, even Google thinks that AI-generated content has a place on the internet.

Provided that the content satisfies the following criteria: originality, excellence, authoritativeness, and trustworthiness—or “demonstrates qualities of what we call E-E-A-T.”

Google advises adopting a people-first strategy. The dominant search engine offered a few instances of current AI-generated material that complies with regulations: 

• Sports scores
• Weather forecasts
• Transcripts

However, Google strongly discourages manipulating the search engine ranking using AI copywriting tools.

Thus, make sure you’re giving your readers something of value when you employ copy AI avoiding using a shortcut to get a better ranking.

How to choose an AI copywriting tool for your business?

Choosing the best AI copywriting tool for your organization implies considering various perspectives to ensure it accommodates your unique  prerequisites and goals. Here’s a step-by-step approach to assist you in choosing wisely:

1. Define Your Objectives:

• Clearly express your expectations and points prior to using an AI copywriting tool. Decide which particular duties, such as writing blog articles, social media content, product descriptions, or email marketing, you would like the tool to assist you with.

2. Understand AI Capabilities:

• Learn about the features that the best AI writing tools may offer. Different tools may excel in various areas, like coming up with original content, enhancing SEO, or accommodating different writing styles. Select a tool based on what your business needs.

3. Consider Ease of Use:

• Assess the UI and usability of the artificial intelligence tool. An intuitive interface can save time and ensure that your team can quickly adapt to the tool without extensive training.

4. Content Quality and Customization:

• Assess the quality of the content generated by the AI tool. Look for a tool that allows customization to match your brand voice and tone. Check if the tool provides options to input specific guidelines or criteria for content creation.

5. Integration with Existing Tools:

• Check whether the AI copywriting tool functions admirably with the tool and work process you as of now have. Efficiency can be improved by integration with platforms like email marketing platforms, social media scheduling tools, and content management systems (CMS).

6. Trial Period:

• Many best AI writing tools offer trial periods. Utilize these trials to evaluate the tool’s functionality and determine whether it lives up to your expectations. Take note of the produced content’s caliber and compatibility with your brand.

7. Scalability:

• Consider whether the tool can scale with your business. If you plan to increase your content output, ensure that the AI tool can handle larger workloads without sacrificing quality.

8. Customer Support:

• Examine the degree of customer service offered by the company that provides AI copywriting tools. Quick and efficient customer service can be quite important, particularly if you run into problems or have specific queries concerning the features of the instrument.

9. Data Security and Privacy:

• Verify that the artificial intelligence apparatus follows privacy and data security regulations. To reduce any possible hazards, be aware of how your data will be handled and stored.

10. Cost and Pricing Model:

• Compare pricing models and determine the cost structure that aligns with your budget. Some tools may charge per word, subscription-based, or offer different pricing tiers based on usage.

11. User Reviews and Recommendations:

• Look for customer endorsements and reviews from companies that are comparable to yours. Customer reviews can provide keen data about how well a device functions and whether it’s ideal for your organization.

By carefully weighing these factors, you can choose the AI copywriting tool that best meets the needs of your business.

How to use AI copywriting tools with SEO

The tool should be used in a way that targets the demographic you want it to appeal to.

You want to direct the tool such that it delivers content that appeals to your target demographic.

It doesn’t follow that content should be published in the following one just because it can be written with one click.

Considering this, when searching for the perfect instrument, the following essential qualities ought to be at the top of your list of priorities:

Usability: You will not use something if it is difficult to use. 

Operates on a Variety of Devices: Make sure all of the devices you use for work are generally usable if you use more than one.

Integrations: Depending on the other tools you’re using, having software that integrates with them can improve the efficiency of your workflow.

Friendly to Collaboration: Tools that provide team chairs are an excellent find for individuals that work together.

Adjustable Prices: Instead of paying hundreds of dollars up front, look for a product that can expand with your company.

Editable: To avoid using a separate programme, you want an in-tool editor.

The most crucial thing to check is if the instrument suits your needs.

9 Best AI Copywriting Tools

Would you like to give an AI copywriter a try? To get you started, here are nine of the greatest AI copywriting solutions available (apart from ChatGPT). Find the top AI copywriter for your company’s requirements by reading on.

1. Reword

Reword offers an audacious promise: use your blog to teach your own artificial intelligence. This is also beneficial if you want to keep your brand voice consistent, which may be important for well-established companies with a substantial body of work.

Fact-checking, a free headline generator, and a free topic idea generator are some more Reword services. Reword typically positions their product as a copilot rather than an automated solution, something that isn’t true of many other best AI writing tools.

Reword provides two subscription packages, costing $48 and $80 per month, respectively, in addition to a free 14-day trial.

2. Wordtune

Wordtune, a prominent SaaS tool, combines Grammarly and GPT capabilities. Available as a standalone browser product or Chrome plugin, it enhances writing by modifying sentences, adjusting tone, correcting grammar, and more. 

The full desktop version allows document uploads for summarization, a unique feature available even in the free version. This summarization feature proves invaluable for content writers dealing with lengthy reports or articles. 

Wordtune provides a free version with essential features and offers three paid packages: $24.99/month for individuals, $37.50/month for advanced features, and custom pricing for larger teams.

3.) ChatGPT

An industry leader in AI, ChatGPT is now a standard for both consumers and companies. By simply entering desired information into the chat box you can receive human-like responses in real-time. This adaptable AI program makes copy production simple. 

Because of its many format possibilities and features, it’s a great tool for creating customized material. ChatGPT is a helpful tool for producing customized and efficient content since it simplifies the writing process and allows users to easily alter the generated text to suit their unique requirements, saving time.

While ChatGPT 3.5 version is free for all users, you have to pay $20/month for individual use and $25 per person/month to upgrade to the team version. 

4. WordHero

WordHero is a flexible writing tool driven by AI that enables users to create a wide range of documents with ease, from lengthy blogs to succinct social media posts. Its one-time payment strategy appeals to bloggers on a budget, and it stands out for offering a lifetime deal on AppSumo. 

Although WordHero’s long form editor lacks the smooth transitions of Jasper or Chat GPT, its sophisticated features are still rather useful. Editor mode, keyword assistance, compatibility for over 100 languages, an easy-to-use interface, and tools for creating both long- and short-form material are some of the important features. 

WordHero is positioned as a useful tool for content authors with a monthly pricing starting at $49 just.

5. Writer.ai

Writer.ai is another tool that makes quite big promises to its user: generate copy and content in copilot mode, ensuring that the user stays compliant with regulatory, legal, and brand compliance. Contrary to other AI copywriting tools, Writer.ai provides its users the liberty to discuss the legal aspect of utilizing content generated with AI, and the tool clearly displays its responsibility towards securing your brand. 

Some of the additional features of the tool include: 

• Feature to create your own template
• Training AI by providing it with your own example. 
• Standardizing outputs
• Run recaps on documents and podcasts.
• Construct executive summaries on various documents. 
• All the features included in the tool help you to create well researched copy and content.

The users are offered a 14-day trail. Once the trail is over you are required to pay $18 per month.

6. Jasper

With good reason, Jasper is one of the most well-known AI copywriting tools available. It has a tonne of templates and use cases, some of the best connectors available, and even integrates an image creator directly into their platform.

Recently, Jasper has added functionality for creating campaigns from start to finish, chat capabilities, browser extensions, automated translation, and brand voice. They are also offering guidance to their audience on how to produce AI language and material in a reliable, moral, and secure manner.

Three pricing categories are available for Jasper: $49/month, $125/month, and custom pricing (available only to enterprise clients).

7. Wordsmith

Automated Insights developed Wordsmith, a program that creates text from data using Natural Language Generation (NLG). From a variety of data sources, it creates coherent, human-like tales that are helpful for both reporting and content development.

Although it might not be the ideal option for short-form material in particular, you can use it for other types of content, such as whitepapers.

Thanks to many APIs, Wordsmith allows you to integrate its material into other platforms, and you can develop templates to make sure the text is consistent with your brand voice.

There aren’t as many AI copywriting features as other tools on our list because the platform has a limited feature set and serves a specific function.

It’s still a useful tool for creating a gripping story out of a lot of complicated data, so give it a look.

The Automated Insights website does not directly display Wordsmith’s pricing; instead, you will need to get in touch with the sales staff to find out more.

The good thing is that you can test the platform out for free (a demo) and determine if it’s worth the money after that.

AI-Powered Copywriting: Revolutionizing Content Creation?

We may anticipate seeing much more potent and effective AI writing tools on the market as technology develops. As AI copywriting tools get better at simulating human writing styles and tones of voice, it’s conceivable that their restrictions will decrease over time. On the other hand, responsible use will probably become more and more controlled.

AI copywriting tools are here to stay and will undoubtedly find their way into content producers’, marketers’, and writers’ toolkits on a regular basis. It is possible that in the near future, becoming acquainted with these technologies and learning how to utilize them efficiently will become essential.

Thus, AI-powered writing tools are unquestionably worth trying, whether you’re a writer experimenting with different writing tools and techniques, a marketer wishing to test out new copy variations, or a business owner aiming to expedite your content creation process.

Let’s toast to limitless creativity and the countless opportunities that lie ahead! Give your journey through content a sprinkle of knowledge! Collaborate with Glocify to transform your ideas into a literary masterpiece. To begin the content revolution, get in contact with us right now! You may also get in touch with us on Facebook and LinkedIn.